Holiday Toy Distribution

“Helping children believe in the magic of Christmas…and adults in the kindness of the human spirit.”

Christmas Unlimited is dedicated to enhancing the quality of life for the Pikes Peak region families in need during the holiday season.

What is the Toy Distribution Program?

During the holiday season, Christmas Unlimited collects and distributes toys to the families in need in El Paso and Teller counties in a store-like environment, empowering parents to select gifts for their children.  

What sets Christmas Unlimited apart from similar programs is its method of gift distribution.  The Christmas Unlimited Distribution Center is set-up like a retail store. Parents are issued shopping passes (points are allocated based on the number of children they have) to shop our distribution center and pick out Christmas gifts for their children. This allows the client to select what they want for their children and empowers them to be the most important part of the process. 

When clients are finished shopping, they go to a check-out counter and receive additional items for their children, including a stuffed animal and stocking stuffers, along with wrapping paper. Parents typically walk away with $35-$40 worth of toys per child. Everything is put in a shopping bag, or two or three, and they’re on their way home.

The entire process is effective, friendly, and fun; all to help the parent feel good about themselves. This method of distribution promotes family unity and parental self-worth-having an impact far beyond that of making a child happy on Christmas Day.

How to Apply

Applications are distributed to local human service agencies in October. Parents can sign up by filling out a simple application and returning it to the agency. The act of submitting the application guarantees the family is eligible for assistance.  2024 toy distribution dates are December 9 – 23, 2024 — The 2024 application deadline is December 9th or until all appointment times are full. Clients will be notified of their scheduled shopping appointment.  Call 2-1-1 (or 719-955-0742) to find the closest location where an application is available.

More Information on Applying